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Digital Marketing Industry Updates – October
Big Changes Coming for Facebook Ads Objectives The social media giant is making some significant changes to its ad objectives in the weeks ahead. All current ad objectives are now…
5 Ways to Succeed in Google Shopping this Q4
Online and mobile shopping Retail eCommerce is growing fast and steady. The question is, are you making the most out of your online marketing and advertising to take advantage of…
2 Most Important Things In Optimising eCommerce Site for Conversions
Online retailers have become a vital part of our economy, especially in recent months. In fact, the global eCommerce market is expected to total $4.81 trillion this 2021. Ecommerce offers…
Industry Updates – September
Instagram “Favourites” Feature in Testing Phase Instagram has recently been testing out a feature that has the potential to change the landscape of the feed. This “Favourites” feature will work…
Should You “Boost” a post on Facebook or Use Facebook Ads Manager?
Jumping right into digital advertising can be tricky, especially if you’re not exactly sure how to go about it. You want to get started trying to advertise on Facebook and…
What Are Landing Pages and Why Do They Matter?
When it comes to digital marketing, the landing page is one of the most important parts of the customer journey. It’s the best place where you, as a business, are…
Industry Updates – August
Privacy Enhance Technologies Being Rolled Out on Facebook To both maintain the privacy and security of its users, and also keep advertisers and businesses happy, Facebook looking at certain Privacy…
How to Find the Best Keywords for Your Business
With the majority of the world spending more and more time online, it’s becoming increasingly important for businesses to market and sell on the web. In fact, according to Shopify,…
What is a Call-to-Action and How Does it Impact Your Content?
Think back to a movie, a series, or a novel where you found yourself deeply moved and motivated by one of the character’s rousing speeches. It might be a scene…
Social Media Marketing Basics for Small Business Owners
One problem that a lot of entrepreneurs face when they start a business is that they aren’t exactly trained marketers. And while social media marketing may seem simple on the…